In addition, over 11,000 self-employed Independent Usborne Organisers, selling Usborne books directly to consumers in their communities (in person and via social media), needed the ability to create and curate their own custom storefronts. The online e-commerce journey is fuelled with engaging content from blog posts, videos, audio clips, downloadable activity sheets and the Quicklinks library of over 40,000 links to carefully selected and curated (external) websites, which complement and add value to Usborne books.
#Usbone quicklinks plus
The e-commerce area housed book details, pricing, stock, delivery information, reviews, plus other items. Usborne needed a global website with local stores to serve diverse global audience groups. The Usborne’s project had many complex and technical areas to tackle, but, over time, it became more colourful and exciting. These values became the backbone of our project, central to the challenge of redesigning the Usborne website by digitally transforming a brand known and loved by families the world over. Our first step was to apply some Usborne philosophies: unapologetically kid-centric, making knowledge irresistible and meticulously crafted. Kids love that the books never talk down to them, and parents appreciate that they can trust Usborne to guide children on a journey of wonder and exploration.
Usborne’s’ books enable children to investigate and discover answers for themselves, expanding their minds whilst inspiring confidence. Kids are naturally irrepressibly inquisitive, asking over 400 questions a week, on average. Children’s book publisher Usborne has one central purpose: to spark children’s curiosity.
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